Pro Tips to Better Packaging for Your Brand
Your customers deserve the very best. And even though product quality will have the most direct impact on the customer experience, the unboxing journey will also shape a consumer’s perception of your brand.
With that in mind, here are three simple ways to enhance your packaging and create an optimal journey for your customers:
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Prioritize Quality and Durability
While you need to keep packaging costs down, you can’t rely on junk materials either. Skimping on packing paper, boxes, and tape can increase the risk of product damage and lead to a slew of unhappy customers.
With that in mind, make sure you invest in quality packaging that will survive the journey to your customer’s door. And to keep costs down, choose boxes that are the right fit for your products. Minimizing wasted space allows you to use quality packaging while also avoiding any unnecessary expenses.
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Customize Your Tape and Boxes
If your packaging looks as though it could contain items from just about any company, that’s a clear sign that it’s time to change things up with custom-printed tape and branded boxes. Sealing your packages with a strip of bright, vibrant tape that features your brand logo goes a long way in elevating the customer experience, transforming a bland unboxing into a memorable experience.
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Create an Unboxing Experience
On the subject of memorable experiences, presentation matters. You need to wow your customers not just with great packaging but a thoughtful presentation and personalized inserts. Customers don’t just want to receive their boxes in a timely fashion. They want the entire experience of opening up their package to be fun and exciting.
Order High-End Packaging Material From Holland Manufacturing
If you are ready to elevate your packaging quality, Holland Manufacturing can help by providing custom-printed tape and high-end boxes. Call us at 1-800-345-0492 or contact us online to obtain a quote.